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The Good, The Bad, and The Ugly
It is unbelievable that another whole month has already gone by. I started this blog in November 2017, thinking I had a good grasp on what owning a blog would be like, only to be quickly shaken to the core with the reality that I did not know anything. Not. A. Thing.
Still, I am having a blast. More than once in the last few weeks I have been overwhelmed by the ocean of information available about promoting and monetizing a blog. The latter had not been my original intention, but I am quickly learning that I will not be able to concentrate on my blog and other writing like I want if I am also having to concern myself with making an income. Writing will have to become my income source, as it should be, because that has always been my dream.
As I stated last month, I think it is important to post actual numbers. Most bloggers only start posting their stats when they are making $500 or more per month. For many of those blogs, they were six months to two years in before they saw that monthly income. What happened during their earlier months? That is what I am most interested in learning right now and what I plan to share. Maybe I am doing everything wrong, but I am making progress, and that makes me very excited.
Let me start with my blog. Total page views for January 2018 were 612, up from 210 in December 2017. That is a 290% increase! That number will not create, and did not create, any substantial income, but it is an excellent step in the right direction. Total visitors grew at almost the same percentage going from 88 to 260.
My very first blog goal was to hit 500 page views in a month. I am ecstatic to have reached that goal in my third month. My next goal is 5000.
About 70% of my blog traffic is coming from social media. Promoting yourself on social media takes A LOT of time, or at least it has for me. I started this blog with no real social media background. In fact, I did not even have Twitter or Facebook accounts before November of last year. Everything is brand new, and while I am happy with my progress, I still have much to learn. In the beginning weeks I spent most of my time on Twitter. What excites me most about my Twitter followers is that the majority are writers of some sort themselves. They have been a tremendous source of inspiration and encouragement.
Pinterest is a bit of a different animal, and I am struggling some figuring it out. I am optimistic, though, because even with only six followers, I had over 1000 views and a 10% engagement ratio. My engagement ratio on Twitter tends to hover about 2%.
Investing in yourself is one of the most important things you need to do as a blogger. In the past 90 days, I have visited hundreds of blogs and read dozens of ebooks trying to set up best practices that work for me. One of the items I enjoyed the most in January was a live cast by Ana Savuica, owner of The She Approach. Ana was incredibly engaging and motivating in her presentation, so much so that I purchased her bundle at the end of the presentation. I cannot recommend it enough. Her ebooks are well written and full of important and relevant information for growing and monetizing a blog. She has an abundance of valuable free information in all her blog posts. If you have not already visited her blog, I encourage you to do so today. I am thrilled with what I am learning from her. Click the picture to learn more.
For February, I am starting something new. One of my biggest struggles has been with time management and trying to schedule how much time should be spent on which activities. I don’t know how much time I have been spending on each task and that is important to know what needs to change. To help myself focus, I have downloaded a time tracking app on my phone. When I am writing my March post, I will be able to look back and see how much time I have invested into my blog and growing my social media base. I am tracking things like writing and formatting posts, time spent learning about blogging, and time spent interacting on social media.
I have saved the monetary details for last. If you are thinking you can start a blog and quit your traditional job tomorrow, you need to reconsider. While there are some who had quick and substantial success, for most bloggers it is a process of at least six months before they see any real income from their blogs. As you can see from the graphic below, I am going to fall in that category. Still, my blog produced some earnings for January and that is empowering.
It is encouraging to me that you have chosen to come along with me on my blog journey. If you haven’t already, please take the time to connect with me on social media. I am posting my links below and will be happy to friend or follow you back. I would also love to hear your feedback. Are there questions you would like me to cover next month? Please leave comments below or send me an email through the contact link.
Until next time…